Jack's birthdate has always been a mystery. Hopefully yours isn't.

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WATER INTO WHISKEY

We’ve been bottling Tennessee spring water since 1866. With some notable modifications, of course.

01 / THE CAVE SPRING

LYNCHBURG’S NATURAL RESOURCE

Jack’s not-so-secret ingredient—limestone spring water—lives within the depths of a two-mile deep cave.

learn about the cave spring
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02 / CRAFTING CHARCOAL

It Takes Fire To Make Jack

The adherence to detail that comes with making our whiskey starts with crafting our own charcoal for mellowing. It’s tough work, but nothing good comes easy. But when you’re building a 2000 degree fire on a hot summer day, boy, you kind of wish it would.

Charcoal Crafting
03 / DISTILLATION

CORN, RYE, BARLEY & PRIDE

Our whiskey wouldn’t be what it is without Jack Daniel’s mash recipe. He found the perfect mix of corn, rye, and barley recipe and we haven’t changed it since.

Story of Our Mash
04 / charcoal mellowing

MELLOWED DROP BY DROP

We let our whiskey slowly drip through 10 ft of hard sugar maple charcoal so it comes out with its distinctive smoothness. It’s a costly, time consuming process and if it sounds extravagant, well, it is.

Story of Our Charcoal Mellowing
05 / Barrel Making

THE INGREDIENT WE MAKE OURSELVES

A barrel is more than a container for whiskey. It’s an ingredient. That’s why we proudly age in new, handcrafted white oak barrels, the same way we’ve been doing for more than 150 years.

Story of Our Barrels
06 / maturation

Hurrying Never Helped Good Whiskey

Our whiskey goes into the barrel colorless and raw. Years later, it will pour out a beautiful amber, its rawness turned smooth and complex. Exactly how many years later? That’s a question decided by Mother Nature and Father Time.

story of whiskey maturation
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