American Forests
AS 'A PRODUCT OF THE ENVIRONMENT' JACK DANIEL'S HELPS AMERICAN FORESTS
To celebrate the 40th Anniversary of Earth Day in 2010, Jack Daniel’s and American Forests® partnered to help restore damaged ecosystems. Jack Daniel’s donated one dollar for every limited edition bottle sold. “At its core, Jack Daniel’s is a product of the environment,” Jack Daniel’s Master Distiller Jeff Arnett said. “The health and sustainability of America’s forests are essential to maintaining the quality of our whiskey, which draws color and flavor from the wood used to mellow and mature it. Jack Daniel’s would not be the same product without these special woods that are used in making our whiskey and we are honored and obligated to help preserve our forests.”