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Since 1956, the Tennessee Squire Association has welcomed loyal friends of Jack Daniel's into an exclusive community of whiskey enthusiasts. This unique program offers a special connection to the heritage and craftsmanship of Jack Daniel's, inviting members to become honorary landowners in Lynchburg, Tennessee.
The Tennessee Squire Association was established in 1956 to engage our most dedicated fans. At a time when demand for Jack Daniel's outpaced production, we wanted to keep our loyal friends connected and invested. By making them honorary landowners with a one-square-inch plot at the distillery, we created a personal bond that endures to this day.
This unique program offers members a special relationship with Jack Daniel's, featuring personalized communications, exclusive access to events, and a host of unique benefits that celebrate our rich heritage and craftsmanship. As a Tennessee Squire, you become part of the Jack Daniel's family, sharing in our storied legacy and commitment to quality.
The Tennessee Squire Association stands out for its unique approach to fostering genuine relationships with our most loyal friends.
- Unique Membership: Each Squire receives an unrecorded deed to a one-inch plot of land in Lynchburg.
- Exclusive Communication: Squires are kept informed with personal letters, emails, and stories about Jack Daniel's and Lynchburg.
- Special Access: Members enjoy exclusive events, such as the Jack Daniel's World Championship BBQ, and access to the private Squire Room.
- Personalized Experience: The program is built on genuine friendship, with members receiving personalized communications and unique commemorative items.
Curious about joining our exclusive community of whiskey enthusiasts? The Tennessee Squire Association is reserved for those who share a deep connection to Jack Daniel's - the character of the whiskey and the man who made it. Here's what it takes to become a member:
- Be a loyal Jack Daniel's enthusiast who regularly enjoys and recommends our whiskey.
- Demonstrate a genuine connection to the brand, whether through personal stories, collections, or even tattoos.
- Be of legal drinking age in your country of residence.
- Have no professional ties to the liquor industry
To join the Tennessee Squire Association, you need to be nominated by an existing Squire or a Jack Daniel employee. If you’re a devoted fan of Jack Daniel's and embody the spirit of the brand, reach out to someone who can nominate you. Once nominated, your application will be reviewed to ensure it meets the criteria for membership.
Become A Friend Of Jack
Since 1866 Jack Daniel’s has been making friends all over the world. We'd like to invite you to become a friend of Jack too.
