Riverboat Captain

IN HONOR OF RIVER BOATS AND THEIR CAPTAINS

In Mr. Jack’s day, the Cumberland River was a major thoroughfare for riverboats hauling cotton, tobacco and passengers, with Nashville being a major port-of-call. Keeping these boats amply supplied with Jack Daniel’s was the way to introduce travelers to the whiskey from Tennessee. And, the key to having a boat stock your product was to make friends with the captain. This 1.75L bottle, released in 1987, pays honor to the grand old river boats and the captains who commanded them.